Posted on 25 Mar 2015
ICG has developed new creative for retail client Freeport Fleetwood for their spring advertising campaign that recently launched at Blackpool North train station.
You won't be able to miss the campaign! Designed to grab people's attention, the train station has been dominated with the brand's signature green pattern background and incorporates character illustrations together with a fun tone of voice used for the key messages featured; promoting their 20th birthday and outlet shopping messages.
The advertising package encompasses outdoor 48 sheets, hanging banners, a large floor graphic and ticket barriers. The multi-site media package enabled a strong brand message to be displayed in high-footfall areas.
If you're in Blackpool pop in to the station and take a look, the creative will be live until 18th April.