Posted on 07 Apr 2015
When cleaning supplies company Jangro was looking for an exciting and fresh way to promote their extensive product range and cleaning knowledge they called on ICG.
The team at ICG developed 'Clean Sheet', a four page tabloid size newsletter. Copy and content was formulated by ICG and the informative resource incorporates a wide range of features: product reviews, safety regulation information and expert advice, together with snippets of Jangro team news.
Printed on an uncoated paper stock, the newsletter retains all the charm of a traditional newspaper with bold red top branding, simple design layout and easy to digest copy.
The first issue went out at the end of March, issued throughout the UK and Ireland to Jangro's network of 42 local members and in turn to their customer base. ICG also secured media partnerships for the distribution inside industry magazine, Cleaning Matters, and the educational magazine Teach Primary, targeting over 40,000 businesses and schools.